Inapa Annual Report 2014
Project Overview: Inapa Annual Report
The Challenge: Inapa, Europe’s leading paper distributor, required an annual report that reflected its market leadership while marking the beginning of its 50th-anniversary celebrations. The challenge was to create a prestigious visual identity for this milestone edition, ensuring that the mention of five decades of history was integrated with the company’s rigorous financial performance data.
The Solution: I was responsible for the original graphic proposal and the entire editorial concept for this bilingual edition (PT/EN). The design focused on a sophisticated layout that subtly incorporated the 50th-anniversary celebration throughout the document. I led the process from the initial creative concept to the final technical pagination, ensuring a high-end typographic treatment that reflected Inapa’s core expertise in the paper industry.
The Result: A landmark institutional publication that successfully balanced corporate transparency with the prestige of a half-century legacy. This project demonstrated my ability to lead the creative direction and technical execution of a complex annual report for a major European player.